If Car Thing takes off among Premium users, we can imagine it playing a role in luring listenership away from radio, and additionally away from dedicated podcast apps which people now use via their phones. That 20-30 minute average slice of temporal real estate in the car is important to radio, and also to podcasting, which Spotify is pushing to users.
We are also mindful of the valuable in-car commute. In contrast, only 20% use in-dash audio entertainment. In the recently released Infinite Dial 2021 (Edison Research and Triton Digital), consumer research showed AM/FM radio as the most used in-car audio source - 75% of respondents use it. It is, in effect, a Spotify radio, inasmuch as it fulfills and even improves the ease of use which characterizes radio’s continued dominance in the car. It has an old-school radio-style tuning knob for more exact control. It is voice-controlled for basic features: “Hey Spotify, play my favorites,” for example. (Which seems oddly parsimonious.) A Spotify RadioĬar Thing is a single-purpose, dedicated Spotify controller-plus-mount which can sit anywhere on the dashboard, potentially obscuring the car’s physical radio. Those accepted will pay only a $6.99 shipping and handling fee. Notably, Spotify is giving away the $80 device initially, allowing Premium users to get on a waiting list. “Car Thing has one job and does it awesomely.”įor Spotify Premium subscribers, Car Thing can replace current solutions for listening to Spotify while driving: in-car phone, or built-in Android Auto/CarPlay. “Let your phone do phone stuff,” Spotify announces. It’s here the rumored in-car listening device from Spotify.
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